Entrepreneur · Business Development · Mexico
I build what has to work. The first time, every time.
I'm Eric Zwanenburg, entrepreneur and Co-Founder of First Impact. We produce important live experiences for international teams and develop professional audiovisual brands in Mexico. I also build the commercial systems, partnerships and technology that help businesses grow.
Current Focus
Building First Impact.
First Impact brings together two specialized companies serving the professional audiovisual and live-production industries.
First Impact Live
Corporate events, live broadcasts, hybrid productions and international production support, delivered by one accountable team in Mexico and beyond.
- Event Production
- Broadcast
- Hybrid
- International
First Impact Distribution
Developing professional AV brands in Mexico through distribution, dealer relationships, demonstrations, training, marketing, technical support and after-sales service.
- Distribution
- Market Development
- Training
- Support
Specialized Live Production
WatchOurWedding.live
A private, professionally produced wedding livestream for the family and friends who cannot attend in person. Built on Eric's wedding-broadcast experience dating back to 2010.
A specialized brand supported by First Impact Live.
About Eric
Thirty years of building things.
One conclusion.
Hospitality taught me service. Technology taught me leverage. Event production taught me that a live moment does not get a second take. Building businesses taught me that growth needs more than a good idea. It needs partnerships, positioning and systems that hold up when they matter.
How I Build
Strategy, systems and AI behind the businesses.
I use positioning, websites, CRM, automation, AI and commercial processes to turn ideas into businesses that can operate and grow. These are not disconnected services. They are the systems behind the companies I build and the selected organizations I advise.
Insights
Lessons from building in the real world.
Practical ideas about live production, international business, professional AV, automation, AI and building companies that do not depend on improvisation.
The Founder Trap: why your best employee is killing your growth
The most dangerous dependency in a service business isn't a client or a supplier. It's you.
Essay · 6 minNobody wants your software
Clients don't buy CRMs, automation or AI. They buy Tuesday evenings at home. Sell the transformation, implement the technology.
Essay · 7 minFive minutes: the new standard for follow-up
Speed-to-lead is the cheapest competitive advantage left in local services — and almost nobody has claimed it.
Anyone can try once.
Few make it hold up when it matters.
Start a conversation
One conversation — about a broadcast, a system, or a website — to see whether it's worth building properly.