I build what has to work. The first time, every time.
Live broadcast production with Castelein AV and First Impact Live. Automation and growth systems for service businesses. Web projects designed and built fast, in collaboration with AI. Three surfaces, one standard.
What I Do
Three specialisms.
One standard.
Different surfaces, the same discipline: rehearsed, redundant, and ready before it matters — whether that's a broadcast going live, a pipeline that can't drop a lead, or a website that has to ship this week.
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Live Production & Streaming
Corporate broadcasts, hybrid events and multi-site productions where there's no second take — built and directed through Castelein AV and First Impact Live.
Castelein AV · First Impact Live
See the productions02
Automation & Growth Systems
Website, CRM, follow-up and AI stitched into one connected system — so leads stop leaking and growth stops depending on you.
Business Growth Systems
Explore the system03
AI-Native Web Development
Web projects designed and built collaboratively with AI — production-grade sites shipped in days, not quarters. This site is the proof.
This site, built end-to-end this way
See how it's built
About Eric
Thirty years of building things.
One conclusion.
Hospitality taught me service. Technology taught me leverage. Event production — first with Castelein AV, now with First Impact Live — taught me that a broadcast doesn't get a second take. And building sites like this one taught me a website doesn't need a quarter to ship, either.
Across three countries and three specialisms, the pattern never changed: excellence isn't talent. It's discipline, encoded once, running every time.
Insights
Thinking out loud.
The Founder Trap: why your best employee is killing your growth
The most dangerous dependency in a service business isn't a client or a supplier. It's you.
Essay · 6 minNobody wants your software
Clients don't buy CRMs, automation or AI. They buy Tuesday evenings at home. Sell the transformation, implement the technology.
Essay · 7 minFive minutes: the new standard for follow-up
Speed-to-lead is the cheapest competitive advantage left in local services — and almost nobody has claimed it.
Anyone can try once.
Few make it hold up when it matters.
Start a conversation
One conversation — about a broadcast, a system, or a website — to see whether it's worth building properly.