About Eric
I didn't set out to specialize.
I set out to build things properly.
Thirty years, three countries, three languages, and half a dozen industries. Every chapter taught a different lesson — and every lesson pointed to the same conclusion.
The journey
Not a biography. A pattern, discovered one business at a time.
Broadcast roots
The Hague, Netherlands. Grew up inside the family's broadcast and video production company, REVIC — learning cabling, tape-based editing and format conversion between political news shoots and commercial productions. Co-founded FAVB soon after to restructure the family business into a leaner AV operation, before leaving with family to build a life abroad.
Hospitality and diving
Dominican Republic, then Mexico. Certified as a PADI Divemaster, Instructor and later Master Instructor — running dive shop logistics, teaching recreational courses, and eventually chasing technical and cave diving certifications. The first real lesson in service: a promise kept underwater is still a promise.
Building a certification pipeline
Cancún, Mexico. As PADI Course Director at Aquaworld, then co-founder of ScubaCaribe Dive College, personally certified over 2,000 students and 800+ instructors — and built GoProMexico.com to recruit them, an early lesson in SEO and paid search. Four consecutive years as PADI Platinum Course Director, and the first 5-Star Gold Palm CDC inside a resort.
Learning to build the web
A formal detour: web development certification through CIW. The pivot from teaching people underwater to building systems online.
Livestreaming before it was normal
Founded Cancun Live Weddings, one of Mexico's first companies built specifically to livestream destination weddings to audiences abroad. Built the technical infrastructure from nothing, grew it into a recognized name across the Riviera Maya — and sold it.
Scaling video production
Founded OnlineAVP to handle production, livestreaming and technical AV at scale, including directing the production of 700+ hotel videos for PriceTravel across Mexico and the United States.
Immersive media, systemized
Co-founded Interactiva360 to expand into Google Street View 360° virtual tours — then built and trained a network of certified production partners so the work could scale past hotels into real estate, retail and beyond.
Marketing systems, at scale
Seven years as Director of Marketing at INSPIRE México: website, SEO, marketing automation, CRM and social strategy, plus launching the INSPIRE Academy training platform — contributing to a period in which the company's growth approximately tripled.
Building First Impact
Now: Partner at Castelein AV — technical event production: audio, video, lighting, LED, streaming and hybrid — and Co-Founder and Business Development Director of First Impact, the group built alongside it: First Impact Live for corporate broadcast production, First Impact Distribution for professional AV brands in Mexico. And designing this very site in direct collaboration with AI. The broadcast kid from The Hague, thirty years later, still making sure the show goes on.
Current Focus
Where the work is going now.
The conclusion
On a broadcast, in a business, or in a website — the work that holds up was never about talent. It was always discipline.
What I believe
Discipline beats improvisation.
A broadcast, a hybrid production, a wedding stream — different surfaces, same standard: rehearsed, redundant, ready before it's live.
Preparation is the product.
By the time the show starts, the planning is already over. What separates a production that holds up from one that doesn't happened days or weeks earlier.
A backup for the backup.
Connectivity fails, gear fails, plans change. The standard isn't avoiding every failure point — it's anticipating them and having a plan ready before anyone notices.
Local knowledge is the advantage.
A production in an unfamiliar market runs on things that can't be shipped in: the venues, the crews, the customs process, the vendor relationships.
Accountable before the show, not after.
I've never seen a production saved by good excuses afterward. Everything that matters gets decided and rehearsed before it goes live.